Grow, Connect and Thrive Icons called out key pillars of the strategic plan.

SUNY Oswego
Strategic Plan
2025-2030

In 2025, I steered the visual development of SUNY Oswego’s Strategic Plan communications — a comprehensive rollout that included mood boards, campaign identity, print publications, banners, kiosks, digital assets, and visual input on the transform.oswego.edu microsite. This project required not only creative vision, but clear alignment with stakeholders and marcom team members to ensure buy-in and utility over the 5-year lifecycle of the plan.

SUNY Oswego Strategic Plan Report Booklet

Drone photography emerged as a defining visual feature. Location-focused images brought authenticity and distinction to the campaign, grounding it in Oswego’s stunning setting on Lake Ontario.

View a PDF of the full Strategic Plan Booklet.

Social posts for the plan launch followed a consistent campaign look.
Strategic Plan banners placed in key locations across campus help raise visibility—shown here in the Marano Campus Center.
Portable pop-up banners help raise visibility of the Strategic Plan — shown here in SUNY Oswego’s Syracuse Campus.
A Canva Brand Kit makes assets available to key contributors throughout the life span of the Strategic Plan.
Strategic Plan themes placed in key locations across campus help raise visibility—shown here in the Sheldon Hall.
The Strategic Plan website will evolve as ongoing progress update are posted to university news.
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